Global Medical Nutrition Market Is Expected To Grow At a Steady Pace, Clocking A CAGR Of 6.7 Percent during the Period 2012-2016
Research findings Researchers of this new study assessed the nutritional status of patients during TB treatment, both at the time of diagnosis and completion of therapy, and its association with deaths. The study was conducted in a consecutive cohort of 1,695 adult patients with pulmonary TB in rural India during 2004 – 2009. At the time of diagnosis, the body mass index (BMI) of the subjects indicated that 80 per cent of women and 67 per cent of men had moderate to severe under-nutrition while 57 per cent of men and 48 per cent of women were stunted, indicating chronic under-nutrition. Severe under-nutrition during diagnosis was associated with a two-fold higher risk of death. At the time of treatment, half the women and one third of men remained moderately to severely underweight. Sixty among 1179 patients (5 per cent) who were treated, died.
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Commenting on the report, an analyst from the healthcare team said: ”Vendors are leveraging their widespread distribution networks to increase their customer base. They are increasingly relying on online marketing and promotional activities to increase sales and brand equity. Through online marketing and promotional activities, more and more consumers are becoming aware of the positive health and nutrition benefits of probiotic products. Furthermore, online availability of medical nutrition products not only provides customers with easy access, but also helps vendors reduce their set-up, distribution, and operational costs. Thus, the increase in promotional activities by vendors is seen to have a positive impact on the Global Medical Nutrition market.” The report also includes a discussion of the other vendors operating in this market.
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